CF Exclusive at the Leo Burnett Party
June 27, 2008
Once again the Leo Burnett party was the hottest ticket in town. CF got exclusive access this year to show you what all the fuss was about. As always the place was rocking and Norman Jay was once again the MC. Check out the interview with the guy behind the photo booth rental company Usnaps.com. His booth was the main attraction at the party and all the pictures can be seen on www.wildfire2008.com.
Great fun and great idea. Thumbs up from the Fringe. And a big thank you to the guys form Leo Burnett for embracing the Fringe.
Keep it up.
CF at the Werbeweischer Party
June 24, 2008
Cannes Fringe got exclusive access to the Werbeweischer Party again and spoke to the man himself Florian Weischer about Cannes 08 and the success of the German ad industry.
Speaking of German success we also happen to see the German football team do one over Ronaldo and his mates… 
Nice. Someone also tells us why the Germans are not only good a building cars and also have a sense of humor. Not so sure about that one.. Hell I am German but when it comes to funny ads you got to hand it to the British. But I take football anytime.
Check it out….
Cannes Fringe talk to Toygar from BBDO Duesseldorf
June 20, 2008
CF had a very nice chat with Toygar who is the CCO from BBDO in Duesseldorf Germany. He was pretty chilled having just won a Lion for Radio. Nice one, but who still listens to Radio ??
We talk about integrated, parties and what is the new Black ?
Plus Toygar has got a great tip for new creatives.
Check it out…
How DARE they - do it digital
June 20, 2008
Digital everything is the message from Flo, a Creative Partner at Dare Digital, who spent some time with the Fringe to say a few words. From banners to digital wdgimacall its and he also pointed out that clients are sometimes “brain washed” in to looking for the big ideas, sometimes at the cost of just great digital advertising – could it be that “digital” is the biggest idea? And some clients just have to get that first, just walk before you run.
The Futurist by James P. Othmer
June 19, 2008
This guy gets it (FULL STOP) and this is why we do Cannes Fringe, for guys like this to come on and get it out- have a stage and shake – sometimes it feels like your on your own and - Somtimes you get fired for knowing the TRUTH - you know who you are - no one will listen to you – so how about we try and make them listen to him – IN BRIEF you can not predict the future, it’s not in your hands anymore - and if you’re an over paid hyped future trend spotter trendy twat, in some Death Star agency guess what - your fucked!
The Future Of TV Talk
June 18, 2008
Asa Bailey talks to Wunderman EMEA and Blast Radius on the future of TV advertising and how screens may look in the future.
check it out…
China Ad Market to Grow Double Digits
June 18, 2008
Saatchi & Saatchi China CEO Pully Chau came in and had a chat with us today at the Cannes Fringe HQ at Das Werk Balcony.
Saatchi China alone brought a massive 30 delegates to Cannes this year, and as Pully said this shows the agencies commitment to training its staff and she went on to point out that the first ads in China aired for P&G in the late 80’s and as such China is essentially virgin territory for advertisers in comparison with western markets, yet it still currently yields the worlds third largest ad spend which she says is expected to realistically increase some 15% to 18% year on year.
The amount of Asian activity here at Cannes this year is huge, well done to the Lions for helping this to happen and here at the fringe we are itching to see what the market will produce in the coming years at the Cannes Advertising Festival – we also hope that they will start to embrace Cannes Fringe activities as much as they have the official Lions.
