CF Exclusive at the Leo Burnett Party
June 27, 2008
Once again the Leo Burnett party was the hottest ticket in town. CF got exclusive access this year to show you what all the fuss was about. As always the place was rocking and Norman Jay was once again the MC. Check out the interview with the guy behind the photo booth rental company Usnaps.com. His booth was the main attraction at the party and all the pictures can be seen on www.wildfire2008.com.
Great fun and great idea. Thumbs up from the Fringe. And a big thank you to the guys form Leo Burnett for embracing the Fringe.
Keep it up.
CF at the Werbeweischer Party
June 24, 2008
Cannes Fringe got exclusive access to the Werbeweischer Party again and spoke to the man himself Florian Weischer about Cannes 08 and the success of the German ad industry.
Speaking of German success we also happen to see the German football team do one over Ronaldo and his mates… 
Nice. Someone also tells us why the Germans are not only good a building cars and also have a sense of humor. Not so sure about that one.. Hell I am German but when it comes to funny ads you got to hand it to the British. But I take football anytime.
Check it out….
The Future Of TV Talk
June 18, 2008
Asa Bailey talks to Wunderman EMEA and Blast Radius on the future of TV advertising and how screens may look in the future.
check it out…
CFP-E and shots magazine present the Young Directors Award
June 18, 2008
Again in this year the CFP-E (Commercials Film Producers Europe) and shots magazine stage the biggest and most recognized event in Cannes - besides the official festival. For the 10th time the international jury judged hundreds of entries divided in two main categories European and Non-European films and found probably Lions winner of the upcoming year or at least very good films you don’t want to miss.
This year’s Young Director Award ceremony will take place on June 18 at 5 p.m. in the theatre of the Palais Stéphanie - formerly known as the Noga Hilton.
China Ad Market to Grow Double Digits
June 18, 2008
Saatchi & Saatchi China CEO Pully Chau came in and had a chat with us today at the Cannes Fringe HQ at Das Werk Balcony.
Saatchi China alone brought a massive 30 delegates to Cannes this year, and as Pully said this shows the agencies commitment to training its staff and she went on to point out that the first ads in China aired for P&G in the late 80’s and as such China is essentially virgin territory for advertisers in comparison with western markets, yet it still currently yields the worlds third largest ad spend which she says is expected to realistically increase some 15% to 18% year on year.
The amount of Asian activity here at Cannes this year is huge, well done to the Lions for helping this to happen and here at the fringe we are itching to see what the market will produce in the coming years at the Cannes Advertising Festival – we also hope that they will start to embrace Cannes Fringe activities as much as they have the official Lions.
Little Miss Media Anyone
June 17, 2008
I been drinking too much of that 1.25€ a bottle French rose in the Fringe villa when I wrote this post and so I though you’d all like a little pist Fringe click grabbing headline to introduce our favorite Miss Media. So here’s Jess from Contagious Magazine who popped in to make a rare appearance on Cannes Fringe (we need to see you more Miss Media Penny…anyway) and she tells us what’s up and new, and what’s behind this years Titanium Lion and a few tips on the nights winners. Now where the fuck is that Gorilla I’m meant to be interviewing….
Blinkx.com Video Search API or More?
June 17, 2008
Video Search engines – Cannes Fringe talks to Blinkx.com about how their technology works to categorise videos through advanced video scanning that apparently looks at each video and listens to the audio and watches each frame to actually identify the subject and therefore category of the video. This is promised to give users a much more contextual search result.How it does this we’d love to know, according to Frederico Grosso SVP of Business Development for blinkx.com, the technology is protected by some 100+ patents. Well – we asked if the video search could go deeper than just the usual API spidering that we see on most video search sites where the video sites have to submit their feeds to get listed, or for instance could blinkx.com identify and categorise a single .mov file sitting on a web server / page some place – something we feel a real video search engine, hopfully one day should be able to do? The answer was not too clear, and apparently the system currently seems to just search and categorise hosted videos on sites such as youtube, metacafe and the rest of the API based video website - you know the usual suspects.
Blinkx.com is indeed a very good video search destination and under test it does return some very interesting and in-depth search results from a very wide - if not the widest we’ve seen group of sites – even if they do all seem to be API based and from the major video sites and not free “video file formats”. But if your looking for a good video search tool to point out what videos are out there on the growing number of video websites Blinkx.com would seem to be a good choice, for users and networks looking for a video search partner.
