China Ad Market to Grow Double Digits

Saatchi & Saatchi China CEO Pully Chau came in and had a chat with us today at the Cannes Fringe HQ at Das Werk Balcony.

Saatchi China alone brought a massive 30 delegates to Cannes this year, and as Pully said this shows the agencies commitment to training its staff and she went on to point out that the first ads in China aired for P&G in the late 80’s and as such China is essentially virgin territory for advertisers in comparison with western markets, yet it still currently yields the worlds third largest ad spend which she says is expected to realistically increase some 15% to 18% year on year.

The amount of Asian activity here at Cannes this year is huge, well done to the Lions for helping this to happen and here at the fringe we are itching to see what the market will produce in the coming years at the Cannes Advertising Festival – we also hope that they will start to embrace Cannes Fringe activities as much as they have the official Lions.