Smirnoff “Sea” TV Spot

[youtube]http://www.youtube.com/watch?v=9JCbeP5Fjyw[/youtube]

JWT and digital agency AKQA have combined forces to make a fully intergrated campaign for Diageo’s vodka brand Smirnoff. This TV ad was filmed by Daniel Klieman and took a whopping seven months to complete.

The ad seen here was made to demonstrate the unique process that Smirnoff goes through in order to purify its vodka…

Managing Partner at JWT London, Zoe Osmond, added, “Every new advertisement from Smirnoff should surprise and thrill our young male target. ‘Sea’ is no exception; if anything it’s a step beyond… a film that takes consumers on a truly epic and exhilarating journey – the kind they demand from an extraordinary brand.”

The online campaign was lead by AKQA and invites users to fire various objects into the sea. There is the chance to win a years supply of Smirnoff No.21 Red Vodka by using the “Smirnoff Purifier” and blasting these random objects on to a target on the shore…

Check it out at www.smirnoff.com