Pepsi - ‘Play with Me’ Campaign

Here is the Pepsi campaign “Play with Me”. It has all the hall marks of the a typical campaign that plays on the willingness of blokes to stitch up thier mates. In this case we type in our friend’s characteristics and an emabarrassing photo, email it to him and he sees a gorgeous Pepsi girl videoblogging about his traits ending in a rather revealing climax?!

We have seen this format before and this has mild enjoyment if its the kind of thing that floats your boat. It is the kind of thing that you send on to others but to be honest the product relationship is rather tenuous. How many times have we seen a good looking woman bookended by a brand…?

Check it out at www.pepsi.co.uk/tattoo