Royal Navy “Get the Message” Campaign
July 31, 2007
The recent Royal Navy campaign “Get the Message” invites users to deliver a message to your friends via the various different regimental divisions in the force. You have the choice of Commandos emerging from the deep forest undergrowth to someone jumping out of a helicopter and so on.
It works well and with high production values instilling the professionalism, excitment and trust that someone can give to the Royal navy to deliver when asked!
Check it out… www.getthemessage.net
Pepsi - ‘Play with Me’ Campaign
July 31, 2007
Here is the Pepsi campaign “Play with Me”. It has all the hall marks of the a typical campaign that plays on the willingness of blokes to stitch up thier mates. In this case we type in our friend’s characteristics and an emabarrassing photo, email it to him and he sees a gorgeous Pepsi girl videoblogging about his traits ending in a rather revealing climax?!
We have seen this format before and this has mild enjoyment if its the kind of thing that floats your boat. It is the kind of thing that you send on to others but to be honest the product relationship is rather tenuous. How many times have we seen a good looking woman bookended by a brand…?
Check it out at www.pepsi.co.uk/tattoo
Rushes Soho Shorts Festival
July 31, 2007
Rushes Soho Shorts takes place from Saturday 28th July-Friday 3rd August. This annual event that takes place in the heart of London’s Soho showcases the work of establishes film makers and newcomers and allows a platform for their work to be viewed at what has become one of the most important events in the European Film Festival calendar.
The Festival is renowned for its not-for-profit status and its willingness to promote emerging young talent. It has grown from strength to strength and now sees over 2000 entries from film makers from around the world.
To download a full screening timetable click here Timetable for Soho Shorts
To download a list of events click here Soho Shorts Events
For more information and the chance to view past and present films visit the official website here
Cannes Fringe will be keeping up to date with all news taking place during the week including bringing you the winners of the various categories taking place at this years festival. Below are the categories you can expect to see…
The Documentary Award
The Short Film Award
The Animation Award
The Music Video Award
The Title Sequence and Ident Award
The Newcomers Award
Keep posted with news here at Cannes Fringe
In a bit…
New Anti Drugs Campaign
July 28, 2007
This is one hell of a “just say no to drugs campaign” created by DBDDDO Amsterdam this quick clip shows the horrifying effects that drugs have on young users - file under elastic boy.
[youtube]http://www.youtube.com/watch?v=netrEn6QQXw[/youtube]
Robot Boy FREAK!!
July 28, 2007
Take a look at this freaky fellow - It seems that our Japanese friends are creating life of a robot kind, this latest robot boy has the IQ of a 2 year old and responds to touch and sound.
[youtube]http://www.youtube.com/watch?v=D0oCtTpD4Eg[/youtube]
The Bomchickawahwahs
July 28, 2007
Proving that the best content is still based on a solid big idea - even if that big idea is as simple as “use this product and you’ll get fit birds on your arm” Axe roles out another stonker!
[youtube]http://www.youtube.com/watch?v=yrIfXdyBMk4[/youtube]
Sisley’s “Fashion Junkie” Press Ad
July 27, 2007
This is a bold and knowing statment from Italian high street fashion brand Sisley. With Kate Moss’s recent antics firmly in the public psyche and the obvious connection between the fashion world and a certain type of narcotic its a brave move which will undoubtedly generate all kinds of PR and controversy. The fashion world and a certain white powder have always gone hand in hand!
We like…a lot…
