Coney Island Advertising Festival
June 28, 2007
Loved this web site put together by some guys who could not make it to Cannes this year, big Fringers respect to the idea, but next year we hope to see you in Cannes - come join the fringe.
Cannes Fringe talks to Malcolm Poynton of Ogilvy
June 28, 2007
Cannes Fringe caught up with Malcolm Poynton, Executive Creative Director, Ogilvy Advertising London, during our week in Cannes. We spoke about the festival this year and how it might need changing in the future.
Check it out!
Cannes Fringe talks to EVB
June 27, 2007
Cannes Fringe spoke to EVB ahead of their Content Showcase, “Digital video production and the future of marketing” that took place in the Palais during Cannes. We spoke to Daniel Stein - Founder, CEO, and Jason Zada - Founder, ECD of EVB.
They shed some insightful light on their position within the industry and how they foresee the future of working within the ad world.
Check it out…
Cannes Fringe talks to Heiko Freyland of DDB
June 27, 2007
Cannes Fringe talked Heiko Freyland, Creative Director of DDB Düsseldorf and Master of buzzwords, about the interactive aspect of the internet.
Cannes Fringe talks to Amir Kassaei of DDB Berlin
June 27, 2007
Cannes Fringe talked to the Creative Director of the DDB Berlin, Amir Kassaei in Cannes this year. The interview discusses if the advertising industry has a chance to compete with Google.
Transformers Interview held in 2nd Life
June 26, 2007
Now here’s a smart new use of web 2.4.7.8 point 0 media, the marketing team behind the new blockbuster Transformers movie organized an online Q&A between the films director and the public all held on 2nd Life. Gimmick? maybe but it’s got us talking about it and the team was kind enough to share the interview with us…
Check it out but be warned - 30 mins long - it’s fan boy stuff for sure
Chivas waste their branded content budget
June 26, 2007
Chivas has launched a new branded channel on MSN called This is Life, its clunky with a jerky sound track and the content is out and out lame. This is the kind of content channel you get when the agency / vendor panders to the client whims too much - there is no consumer focus here - its all brand, low entertainment blah blah….sleeping.
Why do some still think that the best way to represent branded content is to build a thick, flash heavy web site and then pack it full of badly produced content, that no one really wants to watch?
We’ll tell you why - as a lot of people out there still know nothing about real content production, or best practice distribution and they still find it easier to charge the client a quarter of a million dollars for just the wrapper - and not the content. We say that the client is wasting their money here, as they will now have to spend hundreds of thousands of extra dollars to make this stuff fly - but then I bet MSN like that - a lot.
Check it out.
