The Break Up
May 21, 2007
Here is an interesting viral set up by Microsoft to promote its digital advertising solutions. It tells the story of a girlfriend “the consumer”, wanting to break up with her boyfriend “the advertiser”. It is cleverly done and highlights many of the thoughts banding around at the moment about the importance of “engaging” the consumer instead of “distrupting” them with a brand’s campaign. It looks like it all ends in tears…!
[youtube]http://www.youtube.com/watch?v=RZDXfB0Rd4Q[/youtube]
Richard Scoble talks to Beet.TV about Vlog Sponsorship
May 20, 2007
Here is an illuminating interview by Andy Plesser (of Beet.TV) with Richard Scoble filmed live from Streaming Media East in New York. Robert lists some interesting points about the success of his show “The Scoble Show” and the benefits that his sponsor ‘Seagate’ gains from its involvement. It highlights the potential outreach that a high quality and informative video blog can have within a niche market. As a potential sponsorship model it works well…
[googlevideo]http://video.google.com/videoplay?docid=1414573462350637448[/googlevideo]
Thank’s Bob Cannes Sounds Good
May 17, 2007
[youtube]http://www.youtube.com/watch?v=P9sAwNHn9Ac[/youtube]
Tell us about what brands you use everyday
May 17, 2007
For 3 years now one brand has been central to my online world. Adrants.com is a must drop in and read for anyone wanting to know what’s what in ad land, and if you don’t know about it - your should. So I’m going to have Adrants as one of my Daily Brands, as I use it most days, it’s part of my daily life, and you need to know about it too. Tell Us about your Daily Brands
Leave a comment by clicking the comment link below and tell us about one of your daily brands…
Can you see a ghost in this video?
May 17, 2007
[youtube]http://www.youtube.com/watch?v=VYNx2g1uryE[/youtube]
Oh there it is…. Big respect to Bob and the Saatchi Saatchi Cannes team.
Boards Magazine give us a push
May 17, 2007
Thank you to Boards for supporting us with a post on their web site.
Shots are back on the Fringe
May 16, 2007
Thank you to Shots for highlighting our launch. It’s great to have Shots back on board with the Fringe.
Read the coverage here on shots.net
