Getty Images @ Cannes “Tasting the Limits”

Great advertising demands that the boundaries are pushed… and
advertisers often tiptoe across a line perilously close to the edge of
acceptance. But what does the fine line between what is seen as
tolerable, and what is considered offensive, look like? In an ever more
competitive environment where advertisers battle to be noticed, is it OK
to offend?

Sex, death, humour, the environment and how to chew food: it’s vital to
know which visual buttons to press and which to avoid. Never more so
than now as new media sets new terms for brand marketing. Provocation is
just the beginning.

Whether creating within the rule-bound challenge of mainstream
advertising, pioneering branded content, exploiting viral or adapting a
campaign to meet complex regional variations, this session will inspire,
inform and even irritate. Getty Images wants to get under the skin - so
that they know better, how far to penetrate the consumer.

A panel of creative leaders and boundary-breakers join Getty Images to
explore the limits and look over the creative edge. Getty Images will be
showing the key movers and nailing the big opportunities.

Delegates will be provoked as to what Getty Images can see and do in
communications today. They should expect to be pleasured, offended and
surprised all at once.

This is all happening between 17:00 - 17:45 (Debussy) on Wednesday 20 June PM

Moderator: Lewis Blackwell - Group Creative Director, Getty Images;
Panel includes: Oliviero Toscani - Photographer, Co-founder, Colors
magazine;
Joanna Shields - President, International, Bebo.com;
David Rolfe - Senior Vice President, Director of Branded Production, DDB
Chicago

We at Cannes Fringe will be interviewing members of the panel prior to the event to allow delegates a taster of what will be further discussed within the event. Keep eyes peeled so that you are up to date with any and all debates here at Cannes Fringe during the festival!

In a while…Cannes Fringe!